Cricket Australia and UNICEF Australia are working together to use sport to champion children’s rights during the NRMA Insurance Women’s International Series between Australia and India.
Throughout the series, UNICEF will feature prominently around grounds as the organisations bring fans, players and communities together behind the campaign ‘Until Every Child Can Play’.
For so many children around the world, the basics of clean water, nutrition, education, healthcare and the simple joy of play are out of reach, and the campaign aims to help children survive, thrive and reach their potential.
Australia T20 captain Sophie Molineux and India captain Harmanpreet Kaur helped launch the campaign this weekend, ahead of the first match of the series at the SCG tonight.
Sophie Molineux, Australia T20 Captain, said:
“It’s an incredible partnership, to be working with UNICEF and trying to help every child have the opportunity to play. It’s basic human rights in terms of education, nutrition, healthcare – things like that which all lead to these opportunities to play and live long and healthy lives.
“Travelling the world, especially going to places that love their cricket, being able to see their culture and so many kids there that would love the opportunity to be able to play cricket, and learn and grow.
“We want to keep building awareness until every child can play.”
Libby Hodgson, UNICEF Australia Chief Marketing Officer, said:
“UNICEF Australia is extremely proud to be partnering with Cricket Australia, to help us deliver our crucial work for millions of children around the world who can’t make it to the pitch.
“We know cricket fans are passionate and engaged – and protecting the rights of children will resonate with them, giving fans across the country the opportunity to make a real difference, so UNICEF can deliver vital programs that ensure every child can grow up safe, healthy and able to experience the joy and possibility of play.”
To learn more or donate to UNICEF’s important work and support the campaign, head to unicef.org.au/cricket
