CulturalPulse and NRMA Roadside Assistance turn cultural intelligence into new ‘Every Trip Matters’ campaign
Desi Australia October 2, 2026
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CulturalPulse and NRMA Roadside Assistance turn cultural intelligence into new ‘Every Trip Matters’ campaign

CulturalPulse and NRMA Roadside Assistance have launched Every Trip Matters, a new culturally-led campaign designed to drive growth among Chinese and Indian Australian drivers across NSW and the ACT. Analysis of NRMA’s 3.6 million-strong membership base using CulturalPulse’s AskGenie audience intelligence technology found Chinese and Indian Australian drivers to be significantly under-represented in comparison to […]

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ALDI Removes Products Following Hindu Community Concerns, Raising Broader Questions Around Cultural Awareness
Desi Australia May 29, 2026
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ALDI Removes Products Following Hindu Community Concerns, Raising Broader Questions Around Cultural Awareness

Federal Member for Parramatta Andrew Charlton has welcomed ALDI’s decision to remove bathmats featuring Hindu deities after concerns were raised by members of the Hindu community. The products – ALDI Kirkton House Bath Mats and House Runners printed with images of Hindu Gods including Lord Shiva – sparked concern among many community members, particularly within […]

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