CulturalPulse and NRMA Roadside Assistance turn cultural intelligence into new ‘Every Trip Matters’ campaign
CulturalPulse and NRMA Roadside Assistance have launched Every Trip Matters, a new culturally-led campaign designed to drive growth among Chinese and Indian Australian drivers across NSW and the ACT. Analysis of NRMA’s 3.6 million-strong membership base using CulturalPulse’s AskGenie audience intelligence technology found Chinese and Indian Australian drivers to be significantly under-represented in comparison to […]
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