CulturalPulse and NRMA Roadside Assistance turn cultural intelligence into new ‘Every Trip Matters’ campaign
Desi Australia October 2, 2026
Comments (0)

CulturalPulse and NRMA Roadside Assistance turn cultural intelligence into new ‘Every Trip Matters’ campaign

CulturalPulse and NRMA Roadside Assistance have launched Every Trip Matters, a new culturally-led campaign designed to drive growth among Chinese and Indian Australian drivers across NSW and the ACT. Analysis of NRMA’s 3.6 million-strong membership base using CulturalPulse’s AskGenie audience intelligence technology found Chinese and Indian Australian drivers to be significantly under-represented in comparison to […]

Read More